The evolution of Google- how digital is driving growth Alan Pulford memorial lecture

Tim Woolias and Alex Blailkley of Google, examined Google 15 years on, how its culture and values have evolved and what its future holds. They demystified digital by focussing on the key areas of search; social, video and mobile, demonstrating how digital can be attainable to everyone. Additionally, we learnt about the evolution of YouTube as a key Google brand.

Speakers: Tim joined Google in March 2011, after more than 20 years in business – mainly in retail and more than ten of those in digital. Tim has run e-commerce in both a multi-channel environment (Comet) and in a digital pure-play environment (Warehouse Express) as well as taking a lead in online marketing at Paddy Power for 18 months. Tim is now heading a Retail team at Google with a particular focus on performance and attribution for a wide variety of retail customers.

At Google Alex is responsible for delivering meaningful outcomes with key regional media agencies and their clients across YouTube, Digital Display and Social. Prior to joining Google in November 2012, Alex worked for Sky Media, in London leading a digital team and in Manchester offering ad solutions across all platforms with clients, media agencies and creative agencies. He gained an MBA from Henley Management College whilst working at the Telegraph Media Group, throughout the transition from a print to a multi-media operation.

Manchester Metropolitan University (MMU) hosted the lecture to honour the second anniversary of Alan Pulford. Alan made an outstanding contribution to marketing through his teaching, consultancy and work with the Chartered Institute of Marketing and MMU.

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